OUR STORY
The Fat Pizza was born out of a simple frustration:
why does a pizza have to be either cheap and nasty, or expensive and pretentious?
After decades working in the food industry, we knew there was a better way. So we built it. And clearly, the UK agreed — we are now the fastest growing pizza chain in the country.
THE UK'S FASTEST GROWING PIZZA CHAIN
What started as one store with a big idea has grown into a nationwide network — and we're still accelerating. New Fat Pizza locations are opening across the UK constantly, bringing fresh-dough pizza to more communities than ever before. The reason? Simple: we make better food, we charge fair prices, and our customers keep coming back.
We didn't buy our growth with deals and gimmicks. We earned it one great order at a time.
IT STARTS WITH THE DOUGH
Every pizza at The Fat Pizza — without exception — is made using our own secret dough recipe. That's not a marketing line. It's how we've operated from day one, and it's the foundation everything else is built on.
Unlike the big chains that rely on pre-prepared dough balls shipped in or frozen bases straight from a factory, we mix our dough from scratch, in our own kitchens, multiple times every single day. Whether you order a Deep Pan, Thin Crust, or Cheesy Crust — or the legendary 24-inch — your pizza starts exactly the same way: our recipe, our dough, made fresh today.
THE 24" PIZZA — A LEGEND IN ITS OWN RIGHT
Most pizza chains top out at 14 inches and call it large.
We went bigger. A lot bigger.
Our 24-inch pizza is hand-stretched from our own secret dough recipe — the same recipe used for every pizza we make — loaded with premium toppings, and baked to absolute perfection.
It's become one of the most talked-about things we do — and once you've seen one in person, you'll understand why. Whether you're feeding a crowd or just going all in, the 24" is an experience. Order one and see for yourself.
NOT JUST PIZZA
We're proud of our pizzas — they're award-winning and we'll shout about that all day. But The Fat Pizza is more than a pizza shop.
Cooking Dough
Our award-winning topped cooking dough has developed a cult following of its own. It starts with the exact same secret dough recipe we use for every pizza — mixed fresh in our kitchens that day — then topped and baked until golden and bubbling. If you haven't tried it, you're missing out.
Smash Burgers
And then there are our smash burgers. Fresh beef, smashed hard on a screaming hot grill for that perfect crispy-edged, juicy-centred patty. Stacked. Sauced. The kind of burger that changes your expectations of what a takeaway burger can be.
THE BEST INGREDIENTS
WE COULD FIND
Our cheese is a custom blend of mozzarella and cheddar, cut the way we like it, sourced directly from the factory that makes it. Our meat toppings are premium. Our vegetables are sourced locally and sliced or diced fresh every single day — not from a bag.
We use 7 different suppliers because we refused to compromise.
One supplier simply couldn't give us everything we needed at the standard we demanded.
HONEST PRICING.
ALWAYS.
We've watched every pizza chain out there inflate their prices and then offer "deals" to make customers feel like they're getting value. We decided not to play that game.
At The Fat Pizza, there are no deals — because there's no need for them.
We built our business on a different principle: charge fair prices, serve incredible food, and let our customers come back because they want to, not because they've been tricked into it.
GET FREE PIZZA. DOWNLOAD THE APP.
Order ahead, earn rewards, and unlock exclusive offers — only on The Fat Pizza App.
